Business contacts only
We contact people in their business role, about something relevant to that role: a jewelry store owner about stones for their bridal case, a production manager about a manufacturing partner. We never build or use consumer lists, and we never email someone's personal address about a business offer.
The US rules: CAN-SPAM
The CAN-SPAM Act covers all commercial email in the US, including business-to-business email. The FTC's compliance guide lists the main requirements:
- No false or misleading header information
- No deceptive subject lines
- Identify the message as an advertisement where the law requires it
- Include a valid physical postal address
- Tell recipients how to opt out of future email
- Honor opt-out requests within 10 business days
- Monitor what others do on your behalf
Every campaign we run is set up to meet them, and our clients stay responsible for the offer itself being honest.
Opt-outs, handled fast
Every email includes a simple way to stop hearing from us, and anyone can also use our opt-out page. When someone opts out or asks not to be contacted, we remove them as soon as we see the request, and always within the 10 business days the law allows. The address goes on our do-not-contact list, so no future campaign reaches it, for any client.
Real sender details
Emails go out under a real person's name, for a real company, with a real postal address and a link to our privacy policy, which explains where we found the contact details. Nobody receiving a JewelFindy campaign should ever have to guess who is writing to them.
Other markets have their own rules
Outside the US, the rules differ and are often stricter:
- United Kingdom: PECR and UK GDPR. The PECR email rule does not apply to corporate subscribers, but sole traders and some partnerships are treated as individuals, and named contacts are still covered by UK GDPR (ICO guidance).
- Canada and Australia: anti-spam laws that generally require consent, with narrow exceptions for business addresses that are published for business purposes. We confirm which exception applies before launch, and narrow the list where it does not.
- United Arab Emirates: we review the applicable rules with the client before any campaign.
This page describes how we work. It is not legal advice, and clients should confirm with their own adviser what applies to their business.
Sending responsibly
We send at modest daily volumes from authenticated domains (SPF, DKIM and DMARC), and we watch complaint rates closely. Google, for example, asks senders to keep spam rates below 0.3% (Gmail sender guidelines). If complaints rise, we pause and fix the list or the copy before sending more.