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Diamond lead generation

Lead generation for diamond manufacturers and traders

You already have the goods, the certificates and the pricing. What you need is more conversations with jewelers who buy on a schedule. We run cold email outreach that puts your inventory in front of the right buyers in the US and other key markets.

Book a discovery call How it works
  • Only 6 clients at a time
  • Emails written for you, never reused
  • Trade show campaigns included
  • No competitor in your category and country
  • Independent jewelry retailers
  • Bridal and fine-jewelry manufacturers
  • Wholesalers and diamond dealers

Who we reach for you

The buyers we put you in front of

Independent jewelry retailers

Stores that source center stones for bridal and custom orders, often on memo, and want a supplier who answers fast and ships certified goods without surprises.

Bridal and fine-jewelry manufacturers

Makers who need consistent melee and matched pairs, and care about parcel consistency, lead times and stable pricing across reorders.

Wholesalers and diamond dealers

Dealers who fill gaps in their own inventory and buy when the goods, the price and the terms all line up.

Custom designers

Small studios that buy stone by stone for client projects and value a supplier who can find a specific shape, size or quality quickly.

What gets in the way

Why good suppliers still struggle to find buyers

  1. 01

    Trade shows are expensive and short

    A booth buys you a few days of traffic a year. Buyers you meet in Las Vegas or Hong Kong go quiet until the next show, and the follow-up rarely happens at scale.

  2. 02

    Marketplaces turn you into a price

    Online trading platforms put your stones next to thousands of similar ones. Buyers sort by price, and the relationship never starts.

  3. 03

    Growth depends on referrals

    Your best accounts probably came from introductions. They are valuable, but you cannot schedule them, and growth stalls when they slow down.

  4. 04

    Generic agencies don't speak the trade

    An email that mixes up melee and center stones, or says nothing about certification, gets deleted by someone who buys diamonds every week.

How jewelers actually buy loose diamonds

Most independent jewelers do not hold deep loose-diamond inventory. They keep a small stock for walk-ins and source the rest when a customer commits: a couple chooses a setting, the store needs a 1.5-carat oval in a certain color and clarity range, and the buyer opens a few supplier conversations that afternoon. The supplier who answers first, with a certificate number and a clear price, usually wins.

That buying pattern shapes what good outreach looks like. You are not trying to sell a container of goods in the first email. You are trying to become one of the three or four names a buyer messages when a real order comes in.

What a retailer wants to know in the first email

Buyers scan supplier emails quickly. The ones that get replies answer the obvious questions before they are asked:

  • What you specialize in. Shapes, size ranges, color and clarity bands, fancy shapes, matched pairs, calibrated melee. “We have everything” is not a specialty.
  • Certification. Which labs grade your goods and whether every stone above a certain size comes with a report.
  • Memo and terms. Whether you offer memo to approved accounts, and what payment terms look like for a first order.
  • Speed. How quickly you can confirm availability and ship to the buyer’s country.
  • Proof you are real. A named person, a real address and a way to check your trade references.

We build the sequence around those points, in plain language, without attachments in the first email. Attachments and heavy formatting tend to hurt deliverability, and a buyer who is interested will ask for your list.

Timing around the trade calendar

The diamond trade still moves around a few big shows. We plan campaigns so that you are talking to buyers before and between them, not only during them. Outreach a few weeks before a show can book meetings at your booth. Outreach in the quiet months after a show reaches buyers who did not attend or did not get to your booth. Trade show campaigns are part of every retainer.

Who we will not pitch for you

We work with six suppliers at a time and never two that compete for the same buyers. If you are our natural-diamond client for US retailers, we will not run the same outreach for a competitor at the same time. We also check your existing customer list before launch, so your current accounts never get a cold email from your own campaign.

The US alone has thousands of potential accounts: the Jewelers Board of Trade counted 16,620 jewelry retailers, 3,218 wholesalers and 2,054 manufacturers in Q2 2026 (source). The work is finding the ones that fit your goods and reaching the person who actually buys.

FAQ

Questions we hear from suppliers like you

Something else on your mind? Ask us directly.

Can you reach buyers outside the US?

Yes. The US is our main market, and we also run campaigns into the UK, Canada, Australia and the UAE. Each market gets its own list, its own copy and a check of the local email rules.

Should our emails mention memo terms?

Only if you offer memo and approve the wording. Many retailers ask about memo before anything else, so if you offer it, it usually belongs in the first or second email.

We sell both natural and lab-grown. Do we need two campaigns?

Usually yes. The buyers, the questions and the price points are different, so we treat them as separate segments with separate copy. Mixing both in one email tends to weaken both.

Do you need our price list?

We need enough to write an honest offer – categories, certification, typical sizes and qualities, MOQs and terms. We do not put your prices in cold emails.

Related

Lab-grown diamond suppliers How the process works

Ready to meet buyers who order?

We work with 6 jewelry suppliers at a time, and never two that compete for the same buyers. Tell us what you sell and we will tell you honestly whether we are a fit.

Book a discovery call See the process